Bachelor of Science – Strategic Communication: Social Media Management

Through our Bachelor of Science in Strategic Communication: Social Media Management, you’ll learn how to create and manage both social media and web strategies as well as the fundamentals of audio and video production.

In the Department of Digital Media & Communication Arts, you’ll learn from savvy, award-winning professors with years of experience in a variety of communication fields and gain hands-on experience through client interaction. Our faculty will help you build a résumé that will get you noticed in the marketplace and help you develop the expertise in advertising, public relations, branding, and digital promotions that is demanded by dynamic organizations.

Learn How To:

  • Use customer relationship strategies that will build consumer loyalty
  • Operate audio and video production equipment
  • Apply emerging social media, digital, and technology trends
  • Develop social media strategies and tactics
  • Craft advertising, public relations, branding, and digital promotions

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